Management Approach

Responsibility and Transparency

Upholding our core values of modesty, sincerity, respect and proximity to people, being socially responsible and managing according to the principles of corporate governance.

Innovation

Creating long-lasting advantages such as production, brand, technology, design, network and IP.

Participation

Generating a management approach that promotes participation and collective thinking in the decision-making process.

Strategic Approach

Managing the present with excellence and shaping our future to ensure long-term advantages.